News & Insights


September 18, 2014

In Good Faith: Reflections on the Freudenberg Case and China’s Trademark Law

When new amendments (the third amendment) to China’s Trademark Law go into effect on May 1, foreign companies will have a new weapon against trademark squatters who register trademarks in China that don’t belong to them. For the first time ever, the principle of “good faith” has been explicitly codified into China’s Trademark Law, sending clear a message that first filing alone is not enough to secure trademark rights if the filing is made in bad faith.